Over the past year Instagram has become one of the most powerful players in the way for a company or just your average person to get their life on the web.
Along with Flickr, Instagram brings the viewer an insight into the daily interests and goings on. If your interest is photography ( like me ) it's an enjoyable process, it's fun. Here is one of my Intagram sites started last month. My company Instagram site is coming soon.
But this is not just reserved for your average person to enjoy, it's also now a very important way for leaders of countries to give an insight into the political process.
Pete Souza, one of the best political photographers in the world is the photographer for the President of the United States. His Instagram site is fun as well as very revealing. His photography is top notch.
On the other hand the photography ( in my opinion ) for Stephen Harper, Prime Minister of Canada is ordinary and lacking in creativity. It's just plain boring. Some Media types might say, tongue in cheek, that the images match the Prime Ministers personality but that is very subjective. I'm not sure if it's the official PM's photographer shooting the images or just a handler for the PM with a their camera-phone but in my opinion Mr. Harper's office should have a look at Pete Souza. The PM's Instagram site has just over 500 followers as apposed to over 77000 followers for Pete Souza. Numbers aren't everything but when your site is lacking, it's usually the quality of the images. The PM's site will never have Justin Bieber numbers but I think they can do better than 500 followers in a country of thirty-five Million people.
Also on a related topic see the story below: